Building a strong brand takes time, effort, and creativity. People will need time to get to know your brand and associate it with quality and consistency. You will need to make quite a bit of effort to establish your brand’s mission and values as well as to build a relationship with your customers. In a competitive marketplace, creativity is key to staying ahead of your competitors. In this article, we’ll look at some simple steps for building a strong brand, including the creation of a brand book online.
Twitter’s digital brand book created with FlipHTML5
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The Keys to Building a Strong Brand
Consistent branding has been proven to generate more revenue. How can you take advantage of this fact? By ensuring that your brand is always represented in a favorable light. Additionally, consistency in branding helps customers easily identify your brand and choose it instead of others. Let’s look at how you can start building a strong brand.
1. Decide who your target audience is.
Understanding who you’re targeting with your brand will help the dynamics of branding. Different age groups, genders, and ethnicities respond differently to various aspects of a branding strategy, so you’ll need to tailor your plan to fit your target audience. Building a strong brand will depend largely on your audience as they are who you’re aiming to sell your brand to. Failing to identify a target audience will likely cause you to spread resources too thinly and result in ineffective branding.
2. Know what makes you stand out.
Chances are, many others are offering the same thing you do. Understanding your competition will help you to find ways in which you excel. Ensure your target audience is aware of these areas. Giving potential customers more reasons to choose your brand over others is a smart strategy for building a strong brand. You want to develop a reputation for giving more and doing better than others in the market.
3. Create a specific brand image.
This could include a logo, brand colors, graphics, and fonts. Whatever you choose, ensure it represents your brand accurately. Qualities such as innovation or reliability go a long way in building a strong brand. Make sure they stand out when you’re establishing your brand image. You want to emphasize these qualities so that your target audience will associate them with your brand.
4. Be consistent with your branding.
Once you’ve created a brand image, stick with it. That way, whenever someone sees that specific combination of colors, fonts, and graphics, their mind will jump to your brand. It should be so distinctive that even if your logo isn’t used, your brand is identifiable. Constantly changing your brand image can suggest inconsistency in your service as well, so consistency is key to building a strong brand.
Spotify makes their brand book online with FlipHTML5
Create Your Brand Book Online
What Should You Cover in a Brand Book
Brand book ideas are varied. But at the core, a brand book should outline specific guidelines for how your brand and its image are used. This will ensure that everyone in your organization or who’s likely to use your brand is aware of the details of your branding strategy and how to use it. Putting the brand book online ensures easy access for everyone who needs it. Your digital brand book should incorporate all the elements of your branding strategy.
In your digital brand book, you want to cover the following areas:
1. What your brand stands for?
Also known as an “about” section, this defines your brand’s vision, aims, and target audience.
2. Guidelines for using your brand image.
Include your logo, the specific colors you’ve chosen as well as when and how to use them, specific fonts to be used in all brand-related communication, guidelines for the use of graphics including photographs and editing, and most importantly, when and where your brand image can be used. You may get inspiration from brand guidelines examples written by megacorporations.
3. Guidelines for official communications.
State clearly the official language(s) that your brand will communicate in, expectations for formatting different types of messages, the tone that communications should have, rules for email communication, expectations for grammar and clarity, use of abbreviations or acronyms, and rules of engagement for social media platforms.
It’s best to be detailed and specific so that no one can claim to misunderstand if they misrepresent your brand. Having all stakeholders on the same page helps when you’re building a strong brand.
Google Trends – digital brand guidelines
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How to Create a Brand Book Online
FlipHTML5 will convert your brand book PDF to interactive digital brand guidelines. It also gives you options that will make the brand book a delight to use. With FlipHTML5, you get:
- Strong branding options to drive traffic and sales. Link your website to the brand book logo, cover page, and end page. Doing so helps you direct readers to your own site for further engagement.
- A digital brand book optimized for search engines. Whenever a target client or potential partner searches, they’ll find your brand book on the search engine result page easily.
- The ability to add multimedia to the brand book. Include images, audio, and videos to make concepts clearer and to make the brand book more attractive to users. You can also include links to useful information that you’d like persons to have.
- Hassle-free distribution of your digital brand book. Your completed brand book will generate a URL that you can share via email or social media. You’ll also get an embed code that you can use to embed the brand book on your organization’s website. Offline distribution via CD/DVD and USB is also supported.
- Access to your brand book online at any time. Members of your organization can access the brand book online using browsers, Android, and iOS mobile devices. It’s everything they need to know, right at their fingertips.
- Professional templates and themes – Create your brand flipbook with minimal effort by using preset templates. You can customize them with the elements you have chosen for your brand so that your brand book sets a good example. Your brand book can flip either vertically or horizontally.
- Free and secure cloud hosting for the brand book online. The FlipHTML5 cloud offers secure storage and distribution of your brand book.
Building a strong brand is important if you plan to be successful. The steps we’ve outlined should be of great help if you follow them correctly. And of course, having a brand book makes your brand strategy accessible to the whole organization. FlipHTML5 is the ideal partner for your brand book journey.
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