5 Stylish Ideas for Corporate Brand Book Design

When creating your company’s brand, you want to create something recognizable by all, something memorable, and something that will set you apart from the competition. After you have completed your brand, it is crucial to have a corporate brand book that outlines how your brand should be showcased and executed to ensure it is done consistently. A company brand book should state your mission and values as well as the design standards. Think of companies you see on a daily basis like Netflix, Apple, McDonald’s, Uber, DoorDash, Nickelodeon, Twitter, and Coke. Each and every one of those companies has its brand and design under lock and key, recognizable by the masses.

Twitter’s corporate brand book made with FlipHTML5

The company brand book needs to get the point across but should not be monotonous and dull. If your brand book is boring, readers are less likely to pay attention and make it through the content to know exactly what is actually accepted and what isn’t. This article outlines 5 stylish ideas for corporate brand book design to keep readers, employees, and contractors intrigued.

Corporate Brand Book Design Ideas

Radiate your company’s brand and expectations in the design of the company brand book.

1. Mission and Vision Statement

Including the company mission and vision, statements may seem minuscule for brand book ideas in the art of getting your company’s brand across seamlessly. However, do not underestimate the value a mission and vision are to a company. Display the company mission and vision statement on front and center stage. It is recommended to include it on the first page or two of the contexts. Any time one person is creating material or marketing for your company doing so with the mission and vision of the company in mind will ensure you are all working towards the same goal. Use the company’s values as a compass to steer everyone to achieving greatness.

2. Color Palette

The color palette for the corporate brand book should be the same color palette as the company’s brand. A color palette should scream consistency and expectations. A good rule of thumb is to keep the company’s color palette to four or fewer colors. Many big-name, recognizable companies include two or fewer colors. It is not only about choosing colors but also about sticking to certain hues to maintain order. A company’s primary color should pop on most backgrounds, but you can insist on only using the logo on specific background colors. Do not only use the color palette in a corporate brand book design but also have a page dedicated to the company’s color palette. This information should include all allowed colors and their RGB and HEX codes.

Spotify’s company brand book

3. Font Guidelines

Your identity does not end at a logo, vision, and color palette. It goes as deep as font standards. The last thing a corporation will want is one company using simple Arial font and the other using brush script. The vast differences can cause confusion, especially when trying to establish your business. A rule of guidance for fonts is to use one font for your logo and a different font for everything else. Contrasting fonts in that way can help the logo and information stand out, but if you get much more mix and match past that simple difference, then it can begin to look tacky. When cultivating your brand book ideas, be sure one of those is font consistency. The font you use for the brand book should be the same font you expect to be used for the brand. Dedicate a page to font guidelines. The front page should outline alignment, spacing, color, and size rules.

4. Imagery

Imagery should be included with any and all corporate brand book designs. A good practice when incorporating imagery is to use images and examples that have performed well in the past when representing the brand. Imagery should guide a sense of style that aligns with your brand as well as the mood and tone you want your brand to manifest. Having imagery in the brand book will set creators in the right direction for new imagery creation.

5. Interactive Brand Guidelines

Gone are the old days of paper or PDF basic brand books. They take way too long to edit when the company grows, they allow less creativity, and they are more draining for the reader to view. If you want to set your brand apart, use an interactive platform like FlipHTML5. FlipHTML5 can take the old PDF corporate brand book design and turn it into an interactive flipbook for your company. Interactive interfaces not only make sharing with other developers easy, but they also allow you to reflect more of the companies’ style and mood in the design. Flipbooks can include links to outside sources providing more information and examples, plus they are a breeze to edit and make adjustments as the corporation grows and develops.

Conclusion

A brand book should not be instructions just slapped on a page and expected to show the company’s expectations. When developing a brand book, you must begin by creating an outline full of corporate brand book design ideas. It should lay out the page for a page about what should be included from start to finish. Write in colors, imagery, and quotation placements to keep variety in the content. Leverage the brand book to help display the expectations and values.

Using the design of the brand book will help set a standard for all marketing content. Doing so will result in fewer sendbacks on material for editing and deliver more approvals. Nothing is more satisfying than seeing the hard work of taking the time to create a brand book than watching it pay off when others use it as a guideline.

A company must start somewhere. Even if your company is relatively new and the brand is fully developed, you should still begin with a small brand book to reflect the guidelines from the beginning. A company can always grow and develop, adding to the brand, and fine-tuning what you like and don’t like as time goes on. Get inspired by other great brand guidelines examples and use this article as a starting point for gathering corporate brand book design ideas.